| When you are getting ready to open your Internet | | | | make it similar in style and color to what your |
| website avoid sending users to the site before it is | | | | full-blown site will look like. |
| ready. Using the "under construction" front page | | | | Better yet is to be prepared with your website as |
| gives potential customers a poor image of your | | | | soon as you get it. You can easily prepare your |
| business. They may think that you are not in | | | | website ahead of time so it just needs to be |
| business or that you went bankrupt. The use of the | | | | downloaded when the time comes. There are many |
| "under construction" page can undermine your | | | | web site programs that can be used. If you are |
| credibility and cause people to give your business a | | | | unfamiliar with using them you may want to enlist the |
| bad reputation. | | | | help of a qualified web site designer. They can help |
| Another problem with using the "under construction" | | | | you choose a layout, colors, navigation and graphics. |
| page is that you will potentially harm your inclusion in | | | | They will help you determine the best links to use |
| search engines. This could cause long-lasting problems | | | | and what content to put on the site. Some will even |
| when you are ready to open your web business. | | | | supply professionally written copy for inclusion on |
| Instead of using these types of signs opt for placing | | | | your site. Using a professional will help to ensure that |
| your web site on line immediately. If you are | | | | all the links work and that the site doesn't take too |
| unprepared to put the site up you should wait to get | | | | long to load. |
| your site until you are ready. Any web site is better | | | | To make sure that you don't get stuck with an |
| than none. So if you must start using your site you | | | | "under construction" sign talk to your website host |
| can at least put up a banner or abbreviated web site | | | | company. Ask them not to mark the site as active |
| that can give more information about your business. | | | | until a specific date that you agree to. That way you |
| Give a clear statement about what your business | | | | can have time to design your web site before taking |
| does and let the users know a little about your | | | | it online. Be open to changes. Once your site is active |
| background and when the full site will become | | | | always test it to be sure that all the links work |
| available. Use some keywords in your short site and | | | | properly. |