| These are some important factors for each site. | | | | of your forms? |
| " Do you provide content that people want? | | | | " Did you maintain a consistent look and feel? Are |
| " Are you grammar and spelling correct? | | | | the layout, typefaces, colors, and navigation |
| " Do your pages load fast? | | | | consistent in all your pages? |
| " Is your site easy to navigate? | | | | " Did you use white space, color, and formatting to |
| " Is the design consistent? All your pages should | | | | control the look of your documents? |
| follow some basic pattern or format and look similar. | | | | " Are pages designed for your target audience? Do |
| Planning | | | | they fit your audience''s monitor? |
| Do your home work before you begin to write and | | | | " Did you test and optimize all pages wimth popular |
| design your web site. | | | | browsers, platforms, computers, screen resolutions, |
| " Do you have a clear goal? | | | | and settings? |
| " Is your web site unique? (USP) | | | | Navigation |
| " Did you define your ideal customer? | | | | " Can visitors and potential buyers easily find what |
| Web Site Development | | | | they"re looking for? |
| " Are you targeting your prospective buyers with | | | | " Do you have a link to your home page, contact |
| your web site''s content, message, and design? | | | | page, and order form on every page? |
| Sales Process/Ordering Process/e-Commerce | | | | " Are all links working? |
| " Is it easy to contact you? | | | | Final checklist before putting pages on the Web |
| " Do you provide contact information on every page | | | | " Did you verify spelling and grammar? |
| or do you have a link to a contact page? | | | | " Is the content written at your audience''s reading |
| " Are you providing an 800 number, local number, | | | | level? |
| mailing address, and email? | | | | " Did you use a writing style and vocabulary your |
| " Is it easy to buy from you? Do you provide several | | | | audience understands? |
| easy ordering options? (online, fax, mail, phone, 800 | | | | " Did you verify contact information? |
| order number). Do you provide several payment | | | | " Did you verify that all graphics show up? |
| options? (credit cards, PayPal, Storm Pay, cashier''s | | | | " Did you verify that all forms are working? |
| check, money order) | | | | " Did you view your pages with popular browsers, |
| " Are you providing a secure online order form? | | | | platforms (PC and Mac), screen resolutions, and |
| " Is your order form easy to find? | | | | settings? |
| " Do you provide risk reversal with a money-back | | | | Marketing |
| guarantee? | | | | " Are you capturing your visitors" email? |
| Design Elements | | | | " Are you providing a free newsletter, report, |
| " Does your web site look professional? Does it | | | | consultation, or other offer? |
| portray a powerful, professional image? | | | | " Are you building email lists? |
| " Is your web site user-friendly? (logical navigation, | | | | " Are you staying in touch with your potential buyers |
| speed, easy-to-read) | | | | through an ezine, newsletter, announcements, and |
| " Do your web pages load fast? | | | | special offers? |
| " Are your pages easy to read? (layout, colors, white | | | | " Are you marketing your site consistently? |
| space) | | | | " Are you submitting your web site to search engines |
| " Is your site interactive? Can visitors contact you | | | | every four to six weeks? |
| through email forms, feedback forms, and | | | | " Are you tracking your traffic? |
| guestbooks? Are you communicating with your | | | | " Are you updating your site regularly? |
| visitors through newsletters? | | | | Think like the ideal customer. Your Web site will be |
| " Do all graphics and images show up? | | | | successful only if you provide what your visitors and |
| " Are your forms working? Did you check every part | | | | buyers need. |