| What are Search Engines? | | | | an online directory, it would be easier to find the |
| If you have been browsing through the internet, the | | | | article they need. |
| undoubtedly you've used the search bar of your | | | | Articles that have been submitted to online directory |
| browser to search about a certain subject. After | | | | are automatically included in a Search Engine's list. |
| you've enter a word a phrase, you'll instantly get list | | | | When a user searches for a subject, Search Engines |
| of possible websites that contains the words or the | | | | usually includes a link of an article found in an article |
| phrase you've entered from your search bar. | | | | directory. Thus, submitting articles to these |
| This means if more people can see the link to your | | | | directories is a very effective move in promoting |
| website from a search result, then more people will | | | | one's website. The search engines below are all |
| be visiting your website as well. This is what a search | | | | excellent choices to start with when searching for |
| engine does. It gives out website links so people will | | | | information. |
| have an easier time searching for whatever they're | | | | Why are they important for a business? |
| looking for. A Search Engine may employ "human | | | | Why should you enlist your website in Search Engines |
| powered results" or "crawler based results" or both | | | | and Directories? Part of the marketing strategy |
| to provide search listings for users. | | | | whether it's online or offline is Positioning. Your |
| In the lead among the ranks of major search engines | | | | business needs to be in the position where |
| is Google. It has been voted as the Most Outstanding | | | | customers can find you easily whenever they want |
| Search Engine by Search Engine Watch reader for | | | | to. This is why Search Engines and Directories are so |
| four times. Google uses a crawler-based service that | | | | important in internet marketing. Without them |
| provides instant search results on every possible | | | | businesses will have a harder time selling their |
| topic a user needs. | | | | business to a wider range of market. |
| Today, the Google toolbar can be found on top of | | | | However, just to be included in Search Engines is not |
| the two most popular browsers, Internet Explorer | | | | enough. Generally, people only visit the website links |
| and Firefox. This allows searching to be more | | | | that are found in the first page of the Search Engine |
| convenient than ever. Google has also its own | | | | Search Results. Most people don't bother to click on |
| pay-per-click advertising more popularly known as | | | | the second page to see more results. Thus, if you're |
| Google AdSense or Google AdWords where | | | | not on the first page of the Search Engine, you have |
| advertisers can place their ad links in the search | | | | less opportunity to get noticed or you might not get |
| engine's list and pay on a pay per click basis. | | | | noticed at all. |
| Other major search engines and Directories are | | | | Aside from submitting your links to Search Engines, it |
| Yahoo, Overture, AltaVista, Microsoft Live Search, | | | | is also important to get on the highest rank of the |
| Ask.com, AOL Search, Lycos, Netscape Search, and | | | | list. Yes, if you're already on the first page of a |
| Open Directory Project. Each of these online search | | | | Search Engine's list, it will be much better if you can |
| engine and directories provides listing services that | | | | outdo your competitors and get on the top spot. |
| you can avail to boost your business. | | | | This is called Search Engine Optimization. |
| What are Directories? | | | | Many businesses go through great lengths just to |
| On the other hand, directories are website hosts that | | | | optimize their online rankings. This is one of the most |
| contain a listing of articles that an internet user may | | | | challenging tasks in online marketing. If you're in a |
| use when researching. Most of these articles have | | | | business search engine optimization is certainly worth |
| been submitted by article writers and internet | | | | investing your effort and your time. Best of all, it is |
| marketers to provide information about topics that | | | | one of the most cost-saving and effective marketing |
| are relevant to their business. Article directories are | | | | strategy for your business. |
| categorized according to topics, so when a user visits | | | | |