| Two hundred years ago, the alchemists dreamed | | | | the ebook is not just advertising, a scam, or worse |
| about finding something that they could turn into | | | | yet - pornography. You have to accept a certain |
| gold. Today that something has been discovered on | | | | amount of advertising in an ebook. After all, that's |
| the Web. It's traffic. Every marketer knows that | | | | the purpose of offering a free ebook. |
| sales is a numbers game. The more eyes you put | | | | - You don't really need a database. Create a section |
| your offer in front of, the more sales you make. But | | | | of your Web site for each "category" of ebook. Cut |
| how do you get traffic? | | | | and paste the information you are sent into a page in |
| On the Web there is one thing that draws people like | | | | the appropriate category section. Put only five ebook |
| moths to a bug zapper. It's free information. The | | | | descriptions per page. Link the pages of each |
| juciest free information is that which can be | | | | category together. |
| downloaded. When you download information, you | | | | - The reason you put only five ebook descriptions |
| don't have to worry about it moving or disappearing | | | | per page is because on each page you will also put |
| like what frequently happens on the Web. You don't | | | | affiliate advertising or general advertising. As visitors |
| have to be online to read the information. You take | | | | browse through the free ebook directory pages, you |
| possession of it. | | | | want to present a good amount of advertising to |
| Writing your own ebook to offer as a free download | | | | them. |
| will draw considerable traffic to your Web site. But | | | | - Use the front page of your Web site to feature |
| I'm not talking about writing an ebook, and I'm not | | | | ebooks from publishers who are willing to pay $10 |
| talking about "considerable" traffic. I'm talking about | | | | per month for that extra service. If many publishers |
| an explosion of traffic. | | | | inquire about featuring their ebook, you can devise |
| There are thousands of ebooks available on the web | | | | other special feature methods, such as search engine |
| that give you free distribution rights. I propose that | | | | positioning. |
| you create a free ebook directory. | | | | Free ebook publishers are always looking for |
| How does a free ebook directory turn traffic into | | | | directories to submit their ebooks to. The more |
| gold? Here are just a few ideas: | | | | ebooks you have listed, the more traffic you will |
| | | | receive. It's a very symbiontic relationship. This is a |
| 1. Sell affiliate products or services. | | | | Web business you can start with very little risk. You |
| 2. Sell general advertising. | | | | can start with a free Web host, get free hit |
| 3. Publish a newsletter. | | | | counters, and a free search engine. Yet, the potential |
| 4. Sell ebook promotion. | | | | income from a free ebook directory could be |
| Here's how to create your ebook directory: | | | | considerable. |
| - Put an ebook submission form on your Web site. | | | | Only a few good ebook directories exist on the Web. |
| Ebook publishers will provide information about their | | | | Below are examples of good ebook directories: |
| ebook and the URL to download the ebook. You | | | | - |
| don't really need a CGI form. You can use an email | | | | - |
| submission form. (see "Submit Forms Without CGI" in | | | | - |
| the Web Design section.) This means you can put | | | | Permission is granted for the below article to |
| your directory on a free host. | | | | forward, reprint, distribute, use for ezine, newsletter, |
| - Don't host any ebooks on your website. When a | | | | website, offer as free bonus or part of a product for |
| publisher submits an ebook URL, you should download | | | | sale as long as no changes are made and the byline, |
| a copy. Make sure the download URL works and that | | | | copyright, and the resource box below is included. |