| All businesses of today use internet as their medium | | | | domain name. Most free sites allow users to access |
| for the marketing of their products and services. A | | | | only the sub domain, while some allow a fully |
| successful marketing strategy involves hosting a | | | | registered domain name. |
| website that details all that the company has to | | | | Step 4- Web Hosting |
| offer. These ecommerce sites are designed by | | | | Most of the websites, whether they are personal |
| professional companies, and are a booming business | | | | pages or ecommerce sites, work on a shared web |
| which goes by the name of internet marketing. | | | | hosting system. Shared hosting services allow the site |
| There are seven basic steps in building an | | | | owners the facility of storage space, traffic entry, |
| ecommerce web site which ensure the site is both | | | | server side software and other web tools. |
| useful and effective in drawing traffic to itself. | | | | Step 5- Web Development and HTML Coding |
| Step 1- Ecommerce Web Design | | | | Once the site is created, it requires download and |
| Creating the website's design is the first step which | | | | installation of an FTP program to upload it to the |
| encompasses a variety of factors which contribute | | | | web host. This is followed by validation of the HTML |
| to its success. The content of the site is the most | | | | code, verification of browser compatibility, validating |
| critical aspect of a website. The text, the style of | | | | style sheets (CSS sheets validation), and compressing |
| writing and the page layout all help in generating the | | | | pages if required. |
| visitor's interest. Coupled to this, the site design | | | | Step 6- Website Promotion |
| should be such that there is continuity in the content | | | | The website needs promotion by means of the right |
| of different pages and navigating through them is | | | | search engine submission, being listed in the right |
| easy. The site can have graphic images and sounds | | | | search engines directories, announcing the website's |
| to enhance its look. Also ensure the page loading | | | | presence through banner ads and emails and other |
| time is less and the site is compatible with its | | | | media. Website promotion also requires some key |
| browser. | | | | tools like keyword optimization and link building which |
| Step 2- Band Width and Web Space Analysis | | | | increase the site's visibility. |
| The bandwidth allowance corresponds to web traffic | | | | Step 7- Website Maintenance |
| and the web space requirement is the disk space. | | | | A website routinely requires traffic and performance |
| The web development software needed to create | | | | analysis, testing of links, and analyzing host |
| the site is an important consideration, as is the | | | | performance. |
| requirement of any special host; some ecommerce | | | | Thus, there are some established stages to |
| sites work on Macromedia Flash and Frontpage2000 | | | | transcend before you go on to make your |
| which require special hosts for them to work. | | | | commercial site a booming success; once all are taken |
| Step 3- Domain Name Registration | | | | care of, internet marketing can be the easiest way |
| Just like postal address, every website has an | | | | to promote business. |
| internet address which is its domain name or sub | | | | |