| Sometimes we Internet marketers get carried away | | | | providing refunds when appropriate. Your mailing |
| with search engine rankings, blogs, traffic, click thru | | | | series needs to be informative without being pushy |
| rates, conversion ratios, auto-responders, AdSense, | | | | and written in a conversational style that is sincere |
| link cloaking, web hosting PHP scripts and the rest | | | | and believable and above all you need to be |
| and we inevitably forget the one key ingredient that | | | | approachable. |
| will make our business a success. | | | | For all the advantages that this technological age |
| Our customers and how they perceive us. | | | | gives the entrepreneur, it is worth remembering that |
| I will wager that the internet marketer that puts the | | | | sometimes automated technology can hinder a |
| time and effort into really helping his customers, by | | | | potential business relationship. |
| offering appropriate levels of support, by giving | | | | Internet Marketing is all about automation. |
| quality information and by answering inquiries quickly | | | | Advertising, prospecting, and selling can all be done |
| and honestly will outsell the fancy Dan with the flash | | | | hands free and this makes the netpreneur's job |
| graphics and constant trail of borderline spam urging | | | | "easy." However, it does not matter how good your |
| his clients to buy his latest regurgitated eBook. | | | | auto-responder series is, no matter how well written |
| There is no substitute for integrity, no amount of | | | | your sales copy, some people just won't get it and |
| fancy graphics or colourful sales copy can hide it and | | | | let's face it we have all been there at some time and |
| even the greenest "newbie" will appreciate it when | | | | that's when we need to be responsive to the |
| he encounters it. Developing that sense of integrity is | | | | requests for help |
| difficult to project in a website or blog - one way to | | | | I get tired of reading "gurus" bemoan newbies as |
| stand out is to display a banner showing that you are | | | | time wasters and troublesome. Everybody is new at |
| approved by various organisations. I personally prefer | | | | some stage and sometimes they just need a helping |
| Graham Hamer's eTrust banners, but there are | | | | and along the way. If you take the time to |
| several others that will also convey that impression, | | | | understand what the customers needs are - you can |
| but a banner is just a banner - you need to back it | | | | really build a positive long lasting business relationship |
| up with your actions | | | | and when you make a recommendation to |
| You need to project your integrity in you dealings | | | | somebody who knows and trusts you they will give |
| with people, by recommending legitimate real | | | | it due consideration. |
| products that are useful, by answering inquiries as | | | | That's when your initial investment in your customer |
| soon as possible and by quickly and cheerfully | | | | will really pay off. Over and over again... |