| Google AdSense is easy to install on a web page or | | | | custom-palette to match with the appearance of |
| blog and constitutes additional source of income | | | | your web page. Similarly, color schemes are available |
| without spending anything. You have to apply on-line | | | | for Google search bar. |
| for Google AdSense Program and generally approval | | | | When the web page is opened, Google ads are |
| comes from Google within two days. Those having | | | | placed which match with the content of the page |
| AdWord account can use AdWord e-mail address | | | | and are highly relevant. Google finds right ads for the |
| and password for AdSense account also. After | | | | web page from 100,000 AdWord advertisers. |
| acceptance of application, Google confirms creation | | | | Several options are available for the ads that you |
| of your Adsense account thru e-mail. You get a code | | | | would like to be displayed on your page. Ad filters |
| for AdSense text ads and another code for AdSense | | | | can be activated which will block up to 200 URL's of |
| search. These codes are to be installed on web page | | | | your choice which you do not want to show on your |
| or blog and within minutes the page will start | | | | page. You may like to filter away ads from your |
| displaying ads from Google, and a Google search bar. | | | | competitors. You can even choose your own default |
| AdSense is available in dozen languages worldwide. | | | | ads for display. Google uses sensitive content filters |
| The code for AdSense can be placed on any of your | | | | to prevent display of sensitive material. If you find |
| web pages. I think placing it on your blog will give you | | | | that your page is not really getting relevant ads, it |
| distinct advantage because blogs have several points | | | | may be time to look critically at the content of the |
| in their favor. They are easily indexed by search | | | | page, particularly the keywords used in text, links and |
| engines. Recently two of my simple blogs were | | | | tags. Little SE optimization of the page should resolve |
| indexed by Google within 2-3 days of submission of | | | | this problem. |
| URL's which I think is quite fast. With Yahoo! it is | | | | Sometimes Google places public service ads when no |
| even easier - just add the URL of your blog to your | | | | target ads are available. To suppress public service |
| My Yahoo page and Yahoo! will start accessing it | | | | ad, it is possible to specify your own image ad or |
| immediately. GoogleAlert is a free tool that can be | | | | HTML page ad which will appear in place of public |
| used to know when your blog is indexed by Google. | | | | service ad. This ensures that some ad is always |
| You can have your blog up and running in minutes | | | | present there. Or, if you like, the space reserved for |
| free of cost from several sites that provide this | | | | Adsense ads can be made to collapse. |
| service. I personally use With blogs you do not need | | | | AdSense tracker is another useful feature which |
| to worry about designing websites, registering | | | | tracks the ads on your pages and generates report |
| domain name or hiring web site hosting service. You | | | | for you. The reports can be customized based on |
| simply write your content on the blog and it is ready | | | | requirement. Typically reports can give page |
| for publication. | | | | impressions displayed, number of clicks and click-thru |
| An excellent article by John Taylor on creating blog is | | | | rates. It is also possible to check earnings any time. |
| re-published here: | | | | Web page owner can make use of all these facilities |
| With AdSense wide range of options is available - | | | | and try to get best results. With the help of Ad |
| number of ads for display, shape and size of display, | | | | tracker lot of useful information can be obtained - |
| color schemes. More than 200 colors are available | | | | which ads are doing well, which color combination |
| from which you can choose color for border, | | | | gets better results, which location of the web page is |
| background and text. 24 pre-set color palettes are | | | | best for showing ads and so on. This analysis can be |
| readily available; in addition you can have your own | | | | used to improve traffic as well as click-thru rates. |