| You know what drives me totally nuts? People who | | | | into Adobe Photoshop thinking that maybe a great |
| bang their heads into stone walls and expect it not | | | | tool will turn him into a graphic artist. Guess what? It's |
| to hurt. I see this behavior everyday. And the part | | | | highly unlikely that it's going to happen. |
| that drives me crazy is that they don't even realize | | | | But here is what happens when they DO try to do it |
| that they're doing it. You'd think after a while they | | | | all. They end up with a site that is either lacking in |
| would notice the blood dripping from their skull. Okay, | | | | content or design and the end result is that they |
| you have no idea what I'm talking about. I'm not | | | | have a failed business because their weaknesses |
| surprised. Well, don't worry, by the time you're done | | | | destroy whatever strengths they have. It's sad, but |
| reading this article, you'll know EXACTLY what I'm | | | | it's true and it happens way too often. |
| talking about. So buckle your seat belts and get | | | | Okay, so how do you maximize your strengths and |
| ready for a ride. | | | | minimize your weaknesses? The answer is very |
| I can't count the number of things that are essential | | | | simple, so if you're looking for some complex reply, |
| for running a successful business online. There are | | | | you're not going to get it here. |
| just way too many. You've got web site design, ad | | | | Your strengths? Work on making them even |
| writing, copywriting, article writing, advertising | | | | stronger. If you're a good writer, work on becoming |
| strategies, blogging, technical aspects and the list | | | | a great writer. There is always room for |
| goes on and on. If I were to look at all the things I | | | | improvement. In the meantime, concentrate on those |
| do to run my business on a piece by piece basis, I | | | | strengths for running your business. That's where the |
| think I'd lose my mind. | | | | majority of your time should be spent...not doing |
| And that's pretty much what happens to most | | | | things that you're poor at or fair at best. |
| marketers...they go crazy. | | | | Your weaknesses? Let somebody else do them. |
| The reason is because they eventually DO figure out | | | | That's right. If you can't design a web site to save |
| that there are a lot of things necessary for running a | | | | your life, hire somebody to do it for you. The money |
| successful business online. The problem rears its ugly | | | | you spend will ultimately pay you back in the profits |
| head when they realize that there are a few things | | | | you make from a really great looking site. If you |
| that they just can't do. For example, some of the | | | | can't write, outsource your writing. Get a professional |
| greatest writers don't have a clue how to ftp a file | | | | article writer to write your articles. No, please don't |
| to their server. And then you have some techno | | | | contact me. I have WAY too much work to do as it |
| geeks who can't write their way out of a paper bag. | | | | is. |
| Hey, let's face it...not everybody is a great writer like | | | | The point is, none of us can do it all. If we recognize |
| me. | | | | that and have others do for us what we can't do, |
| All kidding aside...very few people can do it all. And | | | | we stand a much better chance of being successful. |
| where they get into trouble is when they try to do it | | | | So I want to say a personal thank you to my graphic |
| all. I'm talking about the writer who really can't put up | | | | artists and web site designers. |
| a great looking web site but still goes and sinks $700 | | | | Who are YOU going to thank tomorrow? |