| In this short article I'm going to reveal a quick | | | | appear and walk in." |
| method for getting a simple, yet powerful website | | | | So you need to have a marketing strategy in mind |
| online for your small business. If you don't already | | | | before you get started. |
| have a website for your small business you've missed | | | | Next up - choose a domain name, what are you |
| a trick. You see they can be one of the most | | | | going to call your website? Ian's Plumbing You should |
| effective marketing weapons at your disposal -- if | | | | brainstorm some ideas and then see what's available. |
| used correctly. | | | | Hosting; you need to have a hosting provider to host |
| Before you set up your website there are number of | | | | your website, I use a few different providers which |
| steps or stages, that you must go through before | | | | I'm happy with. |
| you start developing your site. These are basic things | | | | Powerful Options For Building Your Business Website |
| such as market research, choosing a domain, name, | | | | One of the most powerful options you have for |
| selecting a website hosting provider, deciding on your | | | | building your small business website is a free piece of |
| business model, and planning a marketing strategy. | | | | software called Wordpress. If you use a hosting |
| If you already run a small business you should already | | | | provider with cPanel and/or Fantastico you can install |
| know your market. But conducting online research to | | | | it with one click. |
| further analyse behaviour and spending patterns will | | | | It's a great bit of kit and is highly functional and |
| further help you develop a website which is | | | | versatile, and you can modify it easily to build |
| optimised for your target market. | | | | yourself a unique website. I use it for many of my |
| The next key stage is looking at how your website | | | | websites, and also for my clients, as it's so simple to |
| is going to fit into your overall business model, too | | | | use, it allows them to add their own content after |
| many small businesses stick up websites without | | | | installation and customisation. |
| really thinking how it's going to fit into the overall | | | | If you want to try your hand with some coding you |
| equation. | | | | can use free websites editors such as Kompozer, |
| How can you combine your website into your | | | | Frontpage, and NVU. Each have there own benefits |
| marketing mix? How are you going to get people to | | | | and drawbacks, but allow you to get something |
| your website? Do you know best practices for online | | | | online quickly. If you have limited web design skills |
| marketing results? | | | | you can download free templates from oswd.org |
| My favourite analogy for business owners who don't | | | | which you can then modify for you own purposes. |
| quite get online marketing is this: | | | | Whenever you are doing anything online, always |
| "Building a website is like building a shop out in The | | | | question what you are doing. Is it best practice, can |
| Sahara Desert. Nobody is going to know it's there | | | | you save money to improve cash flow, what's the |
| (apart from you) unless you build roads to it, get the | | | | purpose of the website, is it designed to generate |
| word out -- actively promote the thing. It's not like | | | | more leads, prospects and sales? |
| having a shop on the high street, people won't just | | | | |