| As the publisher of an article directory, I see this all | | | | to translate technical material into plain language so |
| the time: writers and other marketers who are so | | | | that readers can understand it. |
| desperate to get their promotional seen they really | | | | The same applies with articles. If you use a term that |
| don't think about how they are marketing, where | | | | is unfamiliar, explain it in the body of your article. |
| they are marketing, or who they are marketing to. | | | | Don't send your readers on a wild goose chase trying |
| As an article writer myself, who has gone from | | | | to figure out what you mean. |
| almost no listings at all in the last year in Google, to | | | | Make your article easy to understand. |
| over 46,000, I'd like to give you a little insight into to | | | | Use short words, short paragraphs, and short |
| how you can get your articles read and seen so that | | | | sentences. If you've ever read a newspaper, or |
| get you the traffic and sales you are looking for. | | | | "Time" magazine, or even a romance novel, you'll find |
| 1. Target your market | | | | out that these are written on about a seventh grade |
| This should be obvious. If you're writing articles about | | | | level. |
| real estate, find sites that accept articles on real | | | | This is so that readers can get through the material |
| estate. Find directories that accept articles on real | | | | quickly. It's easy to understand. |
| estate. Then your article is more likely to get | | | | 4. Don't use HTML to format your article unless the |
| accepted. | | | | publisher specifically says you can. |
| Some article writers assume, wrongly, because a | | | | One of Article Directory does all of the HTML |
| certain type of article is related to a subject, that | | | | formatting for the writer. Therefore, when the writer |
| article will be published on a certain type of site. | | | | uses HTML in the formatting, those characters show |
| Not so. It's a good idea to explore the content of a | | | | up. I either have to remove the HTML or delete the |
| site before submitting, unless it's a general article | | | | article. The article almost always gets deleted unless I |
| directory. This will tell you whether this article is a | | | | really want the article on my site. Then the writer |
| good fit or not. | | | | gets a personal email. |
| 2. Don't submit an ad or a press release | | | | 5. Check your work |
| I get this one a lot. My question to people like this is, | | | | Now I will be the first to admit that I am guilty of |
| "What makes you think I'll publish your ad?" | | | | this one. |
| I pay for my web hosting, domains, and all the other | | | | I write at the speed of light and type at the speed |
| expenses incurred in running an online business. Why | | | | of sound. This means that I'm thinking faster than I |
| should I help you? Why do I have to waste my time | | | | can get the words down on paper. This can quickly |
| deleting your junk from my site? | | | | make a mess of my articles. |
| I'm a writer and then a marketer, but in the case of | | | | The easiest way around this one is to read your |
| site content, I'm a marketer first. I want top notch | | | | article out loud. This forces you to slow down. You'll |
| content on my site. Good articles. Articles that will | | | | catch a lot of your grammar and punctuation |
| help my readers. The best way to help my readers is | | | | mistakes, and smooth the flow of your writing. |
| to publish articles that are related to my topic. | | | | Give your links one last check to make sure they |
| Now, if the site does publish ads and press releases, | | | | work, and you're ready to go. |
| by all means, submit. However, make sure that you | | | | If you want to get more mileage from your articles, |
| have properly targeted your market. Website | | | | the best way to do this is to target your market, |
| publishers are busy people, and it only takes a | | | | write a good article, and give your reader information |
| second to hit that delete key. | | | | that is helpful, interesting, and easy to understand. |
| 3. Make your article interesting | | | | You'll maximize your listings in the search engines and |
| One of the first things I learned in journalism school is | | | | multiply your traffic and sales exponentially. |