| Once you have your product, your autoresponder | | | | blacklist:o Mirror web sites. This occurs when you |
| message series, your web site, and all your accounts | | | | register for more than one domain name, but post |
| in place, it's time for the fun part: driving traffic to | | | | the exact same content on each site. This is also a |
| your web site and watching your internet money | | | | good reason not to plagiarize content from other |
| machine in action. | | | | sites. If you manage to get someone else's |
| Here we'll review various methods of attracting site | | | | successful site banned from search engines, you will |
| visitors and increasing your click-through sales ratio | | | | have one unhappy internet marketer on your hands.o |
| with your autoresponder series. | | | | Invisible text. One formerly common way to avoid |
| Keywords: Optimize, don't stuff | | | | obvious keyword stuffing was to add long strings of |
| Make your website visible to search engines by using, | | | | keywords to web pages in small font size, in the |
| but not abusing, keywords and phrases related to | | | | same color as the background of the page. This text |
| your topic. Over 90 percent of Internet users find | | | | is "invisible" to visitors, but not to search engines-and |
| sites through search engines, and the more relevant | | | | the spiders are on to this practice.o Submitting pages |
| information web crawlers (programs that travel the | | | | too often. Keep to the 30-day rule when submitting |
| internet "capturing" information for search engine | | | | your page to search engines. When a search engine |
| listings; also called spiders) discover on your web site, | | | | receives duplicate page submissions within 24 hours, it |
| the higher up in search results your site will appear. | | | | is often immediate cause for blacklisting.o Using a |
| Mention your keywords often, but don't bludgeon | | | | free web site host. This doesn't usually result in |
| visitors with them. This not only makes for sloppy | | | | blacklisting, but free web site hosts don't generally |
| copy, it can get your site banned from search | | | | make the climb to the top of search engine ranks. |
| engines altogether. | | | | Downtime and bandwidth exceeding will deter |
| Also, be sure you submit your site regularly to search | | | | crawlers from your site, and if it happens often |
| engines, either manually or with a submission service. | | | | enough your listing will be dropped (but not banned) |
| Following are a few web site submission services:o 1 | | | | from the search engine. If you plan to have a lot of |
| 2 3 Submit PRO: Offers free submission to 21 search | | | | traffic coming in to your site, you should seriously |
| engines (including Google) in exchange for a reciprocal | | | | consider investing in a paid web site host. |
| link, and paid submissions starting at $9.95 to several | | | | If you are interested in finding out whether your site |
| thousand more. Also offers web site analysis and | | | | has been blacklisted, you can monitor some of the |
| optimization services.o Ineedhits: Free submission to | | | | most popular blacklists yourself by searching for your |
| 20 search engines. Google not included. Hint: use this | | | | site on MAPS Realtime Blackhole List or SpamCop. |
| in conjunction with SubmitExpress.o SubmitExpress: | | | | Since blacklists are undesirable, you may have |
| Free submission service to 20+ top search engines, | | | | guessed that whitelists are the opposite: highly |
| includes Google, Yahoo and MSN. | | | | desirable. The practice of whitelisting e-mail lists came |
| Keep visitors coming back | | | | about in an effort to control the volume of spam |
| Update your web site constantly. Be on the lookout | | | | flying across cyberspace. ISPs (internet service |
| for articles and new information on your topic that | | | | providers, such as AOL, Earthlink, MSN, and Yahoo) |
| will interest the people who visit your site. You will | | | | maintain lists of "safe" sites that are allowed to send |
| keep your customers happy by providing them with | | | | messages to their e-mail customers. You can write |
| more than just a product, and you'll keep search | | | | directly to ISPs and request to be on their whitelist. |
| engines happy by listing new content. | | | | Another way to be whitelisted is to subscribe to a |
| One way to keep visitors returning and get more | | | | certified sender program such as Habeas, where ISPs |
| traffic is reciprocal linking. This is the practice of | | | | can access the list to find out whether a sender is |
| putting up links to other sites on yours in exchange | | | | qualified non-spam. Or, you could simply put yourself |
| for a link on theirs. You can create a separate web | | | | on your subscribers' personalized whitelists by |
| site page for your links; it will give your listeners even | | | | requesting that they set their e-mail filters to allow |
| more resources as well as draw traffic from other | | | | your mail. You can either do this in the body of your |
| sites. Though not quite as effective as inbound | | | | autoresponder messages (the best place is after you |
| non-reciprocal links (links from other sites to yours | | | | tell them what the next message will contain), or |
| when no return link exists on your site) in influencing | | | | install a pop-up message to appear after your |
| search engines, these links still carry some rank | | | | customer subscribes reminding them to add your |
| weight. It is important to ensure that all the outbound | | | | domain to their "safe list." |
| and reciprocal links on your web site are related to | | | | Launch your list-building campaign |
| your topic-otherwise, it will reflect badly on your | | | | Of course, the most effective means of driving |
| professional image as well as your search engine rank. | | | | traffic to your site will be your autoresponder series. |
| The No-Spam Diet: Black and white listing | | | | Your well-crafted messages will send people in |
| By following the rules to refrain from sending out | | | | droves to your site to check out what you have to |
| spam and making your web site professional, you can | | | | say. Just make sure you give them a good reason to |
| avoid blacklisting. This is when a search engine bans | | | | go there, and great reasons to keep coming back, |
| your site or IP address from its listings-and the ban is | | | | and you will build a rock-solid autoresponder campaign |
| a permanent one. | | | | that keeps your profits rolling in. |
| Other actions that will put your web site on the | | | | |