| If you want to promote an e-book it will require a | | | | you. Even a basic computer user can design his |
| supporting website. To increase the chances of | | | | website in a few days by learning tools like Microsoft |
| success of your e-book, it is necessary to give a | | | | FrontPage, Adobe PhotoShop, and Macromedia |
| careful thought to the structure and appearance of | | | | HomeSite, etc. Some of the interaction features are |
| the site. The website has to be attractive in design | | | | difficult to both build and maintain. So, you can obtain |
| and appearance, in order to make visitors stay and | | | | these by paying a small fee on a monthly basis. |
| navigate through it. | | | | Various themes and styles can be used to make the |
| The creation of a website can be done in the | | | | visitor take interest in the offered product. It is |
| following six steps - | | | | advisable to highlight key features using animation. |
| * Get a Domain name - Choose the domain name | | | | The cover design should be done in such a manner |
| carefully and get it registered. This should be done | | | | that it conveys what the e-Book is all about. So, you |
| through a trustworthy ICANN accredited registrar. If | | | | have to be extremely careful in doing this task. |
| your budget does not allow you to go for this one, | | | | * Deploy the website to the host - You should use a |
| opt for the free web site creation. This can be done | | | | File Transfer Protocol (FTP) to do the task. |
| via a free web site hosting service that does not | | | | * Promotion of the website - This can be achieved |
| require the domain name to be registered. | | | | by a series of marketing strategies, which includes |
| * Select a web site hosting service - This step | | | | submitting the website to loads of the search |
| involves selecting a web hosting service to host your | | | | engines available. |
| website. The cost of hosting is variable and can | | | | * Monitor the website visitors - You can employ tools |
| increase if you choose eCommerce features, special | | | | such as Counter or SuperStats to keep an eye on |
| processing requirements, or high traffic volume. | | | | the performance of the website. |
| * Designing the website - You need to keep various | | | | Last but not least, once you have created your |
| factors in mind while going for designing the website. | | | | website, it is very important to get feedback from |
| To begin with, you must decide if you wish to design | | | | people as to how they find your site. This will help |
| the site yourself or get some one to do that for | | | | you market your e-book in an effective manner. |