| Every company or organization wants to deploy a | | | | regardless of whether they are hired together or |
| web site which will reach its clients, project certain | | | | not." |
| image, and help solicit new business or members. | | | | When hiring programmers and web site designers |
| Most companies, organizations, and individual entities | | | | separately, find out if they have collaborated with a |
| prioritize the overall look and feel of a web site, and | | | | programmer or designer in the past. If hired |
| assess the final web site based on its ability to | | | | separately, "a company or organization can pick the |
| provide information in an organized, easy-to-read | | | | very best for jobs," said Lohrbeer. The pitfalls of |
| way. These are all important issues in web site | | | | hiring separately are the possibility of a clash |
| construction. Yet, other aspects of web site | | | | between the programmer and the designer. |
| development need to be addressed in order for a | | | | Keyword Writing and Web Site Promotion |
| web site to be an effective marketing tool for a | | | | Keyword writing is the final icing on the cake for a |
| company. | | | | company's or organization's web site. This writing is |
| Search Engine Marketing Produces Income | | | | employed on the front-end of the web site, |
| In order to produce income, increase membership or | | | | however the back- end metatags should inform all |
| visibility, speak directly to niche markets, or generate | | | | keyword writing, including menu items, subheads and |
| new leads, a web site must be outfitted properly for | | | | headlines, home page text, and more. To create a |
| search engines. This means that all of the text should | | | | high performance web site -- hire a keyword writer |
| be easily 'crawlable' by spiders and bots. The web | | | | or information architect to work directly with the |
| design is integral to this process, but is not central to | | | | web site design and programming team. A trained |
| the process. A web designer should work | | | | keyword writer will work directly with the client to |
| hand-in-hand with a web site programmer and a | | | | strategize and deploy the keywords necessary for |
| keyword writer or information architect in order to | | | | effective Search Engine Marketing. Keyword Writing |
| build a high performance web site. If one of these | | | | and Web Site Promotion Techniques |
| aspects is ignored in web site construction, the web | | | | Once the web site is live, employ some extra |
| site runs the risk of falling behind in performance, and | | | | keyword writing strategies to ensure longstanding |
| will not be an efficient tool for Search Engine | | | | performance on the search engines. This includes |
| Marketing (SEM). | | | | press release writing and syndication on the Internet, |
| Web Site Designer | | | | article writing and syndication on the World Wide |
| When building a high performance web site, always | | | | Web, and podcasting production and syndication with |
| aim for the web site designer with the most | | | | descriptions of the audio or video written with |
| experience. Review the web site designer's portfolio | | | | keyword text. The idea is to increase the density of |
| to see if his or her style coincides with your own. | | | | keywords on the home page or landing page, so the |
| Email or telephone past clients to get a feel for the | | | | web site should include integration with WordPress, a |
| web site designer's work ethic. | | | | self-publishing program which allows the web site |
| It is true that an experienced designer may be costly. | | | | administrator to upload new articles, press releases, |
| In the long run, it will be worth it. The web designer | | | | and podcasts with text onto the site easily, by only |
| is responsible for executing the client's ideas for | | | | placing the title on the home page. The rest of the |
| menu structure, color, graphics and web site layout. | | | | article or press release text sits behind the title and is |
| Experienced web designers may have some | | | | easily crawled by the search engines, so the visitor is |
| knowledge of web site coding (or programming). | | | | not overwhelmed with home page text. |
| However, it is not the designer's job to review the | | | | Some keyword writers offer syndication strategies |
| back-end of the site. It is the web site designer's | | | | with article or press release writing. These keyword |
| task to construct a front-end image of the company, | | | | writing strategies are proven to be the most |
| organization or individual. | | | | effective method of increasing backlinks and the |
| Web Site Programmer | | | | density of keywords. |
| Chances are good most web site designers do not | | | | Web Site Promotion/Search Engine Marketing Tricks |
| have the programming background to create a high | | | | of the Trade |
| performance site on the back-end. The solution to | | | | Keyword writing takes focus, time, and the allocation |
| this is hiring a programmer to work directly with the | | | | of resources. Make certain to integrate these tactics |
| web site designer. According to Trevor Lohrbeer, a | | | | into web site development and promotion for |
| programmer and President of Agile Muse | | | | maximum success. As Web 2.0 takes hold and The |
| Development, "A good web programmer will have a | | | | Long Tail begins to widen, more and more small to |
| strong understanding of HTML and the Hyper Text | | | | medium sized companies will be able to compete with |
| Transmission Protocol (HTTP), over which the World | | | | larger companies through Search Engine Marketing. |
| Wide Web runs." The web site programmer will also | | | | Effective web site promotion techniques are still not |
| have a basic understanding of properly coding links so | | | | widely practiced. Because of this, companies and |
| pages of the web site can be indexed or 'found' by | | | | organizations that begin to deploy these web site |
| search engines. | | | | promotion strategies will be ahead of the mark when |
| To make the web site perform well on search | | | | these strategies do become widely known. If the |
| engines, the programmer must have experience in | | | | competition is not employing keyword writing or web |
| the area of Search Engine Optimization for web sites. | | | | site promotion, a commitment to doing so will very |
| Again, review the programmer's portfolio of web | | | | likely place the company engaged in these strategies |
| sites. Lohrbeer says, "the bottom line is the | | | | in lead positions in the search engines. |
| programmer needs to be aware of the issues related | | | | Web site promotion strategies are less effective if a |
| to search engine optimization, or else the design and | | | | web site has not been designed and coded properly |
| programming might not be indexed by search | | | | from the outset. So, the key to building a high |
| engines." | | | | performance web site is hiring the right web site |
| Hiring the Web Site Designer and Programmer | | | | designer, programmer, and keyword writer needed |
| Should a programmer and designer be hired together | | | | to make the equation for effective Search Engine |
| to work on a web site? Or should they be hired | | | | Marketing complete. Although it may seem like an |
| separately? Lohrbeer commented, "If a programmer | | | | expensive commitment - the investment is well |
| and designer have been working together for a long | | | | worth it. Search Engine Marketing can bring in a new |
| time and have built up a rapport, it can make sense | | | | influx of business to any organization or business, and |
| to hire them both together. But a good designer | | | | help it grow in leaps and bounds. |
| should be able to work with a good programmer | | | | |