| It is important to develop a website design that | | | | page so compelling that the reader will want to scroll |
| allows your customers to use the site with ease. | | | | down, or you can keep the page short enough so |
| Two facets of this process are creating a visually | | | | that it fits on one screen. |
| friendly web site design and making you site easy to | | | | Navigability is essential in a good site design. If a |
| navigate. When you accomplish these two tasks, you | | | | consumer gets lost in the website and has trouble |
| will have a web site that people will enjoy using. | | | | finding what she wants, she will likely move on to a |
| The look of your web site may determine whether | | | | web site that is easier to use. Good use of buttons |
| people will stay long enough to find out what your | | | | and links makes a web site more popular among |
| site is all about. There are several things to consider. | | | | those who find it. |
| First of all, you need to start your web site design | | | | You can use buttons across the top of your home |
| by choosing background colors that are easy on the | | | | page in your web site to guide your customers |
| eyes. There should be a good contrast between the | | | | through the site. Buttons make finding a certain |
| background color and the font color. Graphics should | | | | category of products or services clear and easy. Yet, |
| also look attractive when set against the background | | | | it is not enough to make your home page functional. |
| color. | | | | It is also important to have good links throughout |
| When setting up the web site design, choose a font | | | | your site. |
| that is easy to read. The font need not be an | | | | Whenever your customer uses a button to get to a |
| ordinary one. You can use an unusual one if you | | | | certain category, she might go on to look at a |
| desire. The only requirements are that it be very | | | | product within that category. At all points, there |
| legible and that it is in keeping with the theme of | | | | should be links going back to each category and |
| your web site. The font should also be large enough | | | | sub-category so that it is easy to get to any part of |
| for normal viewing. This is especially true if your | | | | the site from any other part of the site. This involves |
| audience is a group with generally poor eyesight, such | | | | excellent planning and good web site design. |
| as senior citizens. | | | | It is important to make your links are highly visible |
| It is a matter of opinion whether you should allow | | | | and accessible in your web sites. It is not a good idea |
| yourself to blow out the pages in your web site | | | | to put use the "Click Here" link. Instead, write a |
| design. This means that you make the page so long | | | | phrase or sentence that will pique the interest of the |
| that it does not fit on one screen. The user will have | | | | consumer and prompt her to click on the link. |
| to scroll down to see the rest of the page. If the | | | | Whatever you do, make your web site design user |
| user is impatient, scrolling down might not seem | | | | friendly. You will get a much better return on your |
| worthwhile. You have two options in your web site | | | | time and money spent. |
| design. You can either make the visible part of the | | | | |