| Build Your Own Website vs. Hiring a Professional | | | | have complete control over what you do with your |
| Website Designer | | | | site after it is completed. |
| The question of whether small business owners | | | | 3) Uniqueness of your Company Image: One of the |
| should hire a professional website designer or build | | | | key drawbacks of do-it-yourself websites is that |
| their own websites using do-it-yourself software boils | | | | business owners are often given limited options as to |
| down to four primary considerations: | | | | what templates they can use and how they can |
| 1) Site Ownership: Generally speaking, when a person | | | | modify those templates. This can result in two or |
| creates a do-it-yourself business website they are | | | | more different companies having essentially the same |
| bound by the terms of use of their hosting website. | | | | website. |
| In most cases such sites stipulate that all rights to | | | | This issue is not all-together remedied by using |
| the materials on the small business owner’s | | | | professional web designers. Many companies provide |
| website actually belong to the host! That means that | | | | template based products because it allows their |
| if the business owner ever wanted to upgrade his or | | | | clients to more easily envision what the end product |
| her site to a custom design or migrate the site | | | | might look like. Template based sites also tend to be |
| material to a new host they would not be allowed to | | | | less expensive to customize and thus the clients can |
| do so! | | | | have them designed at lower prices. |
| When you build a do-it-yourself website you are | | | | You as a buyer should always pay attention to |
| locked into the site and the host contractually and | | | | whether you are receiving a ‘customized’ |
| the provider never has to let you transfer your | | | | website or a ‘custom’ website. Customized |
| website contents. In fact, there are often service | | | | websites are template based. There is nothing wrong |
| cancellation fees of up to $300! | | | | with starting from a template but generally you |
| This is not the case with custom designed websites. | | | | should expect to pay less for this service than you |
| A good web development company will provide you | | | | would for a fully custom website design. |
| with all the files you need in order to edit or transfer | | | | 4) Appearance and Quality: If you secure the |
| your site as you see fit at no charge to you. You | | | | services of a skilled and reliable web development |
| should not generally be required to pay any fees | | | | company then you should almost universally receive a |
| beyond the design and setup price. | | | | higher quality, better looking, website via a |
| 2) Price: On an upfront cost basis do-it-yourself | | | | professional design than you would using a |
| websites are cheaper. Business owners can enroll in | | | | do-it-yourself website. There’s virtually no |
| most build-your-own-website service plans for about | | | | debating this matter. |
| $20 to $30 per month. In many cases there are no | | | | In the end, whether you should choose a |
| upfront charges and you only get hit with big bills | | | | build-it-yourself website or a professional designed |
| when you opt to cancel later on down the road. | | | | website is a matter of personal preferences. You |
| On the other hand, website designers generally | | | | should review your options and your circumstances |
| charge you for their services upfront or over the | | | | and then make the decision that best suits your |
| course of your website, logo or graphic design | | | | needs. |
| development project. Web design fees will vary | | | | This article was written by Ink Blot Design Studios. |
| widely from one provider to the next and from one | | | | Ink Blot Design Studios is a High Quality, yet |
| project to the next. The benefits of having a custom | | | | Affordable, Website, Logo and Graphic Design |
| site build that you own are that you won’t have | | | | Company. |
| to pay the designer a monthly fee and you should | | | | |