| We recently wrote an article about how in the very | | | | and therefore bandwidth, will allow substantial |
| near future, website speed will become a factor. We | | | | increases in website page load speed. Look into it, |
| had quite a bit of feedback on this article so we are | | | | chances are the feature can be enabled or an |
| choosing to expand the topic. Most of you may think | | | | upgrade purchased for little to nothing. |
| that website speed is purely determined by how fast | | | | Another common method of improving your website |
| your website hosting company computer are, this is | | | | page loading speed is to make sure every image is |
| only partly true. Most hosting companies provide both | | | | properly compressed. Look around online you will find |
| adequate bandwidth and more than sufficient | | | | free image compression software for the taking or if |
| computer horsepower behind their website hosting | | | | you are lucky enough to have a copy of Adobe |
| solutions. | | | | Photoshop, you can do the compression with that. |
| The truth of the matter is that the features that | | | | This can lend to image size reductions upward of |
| each website hosting provider has enabled by default | | | | 80% depending on the quality you require. |
| or will allow you to enable on the server have a | | | | I will take fast websites over really pretty ones most |
| bigger impact. For example, both Apache and IIS | | | | every time for the simple reason that most of us |
| allow for compression, which can reduce the | | | | don't have the time or patience to wait around too |
| bandwidth required by up to 70%. In any | | | | long for pages to load, and it reduces the emotional |
| environment, that large a drop in required file sizes | | | | approach your visitors will have toward your website. |