| class="bottom-link"> | | | | an easy to read, compact format. |
| | | | A recent study by The Kelsey Group, a leading |
| The new LEADS Dashboard offers easier, more | | | | provider of strategic research and analysis, notes |
| efficient approach to media monitoring | | | | that 43 percent of marketing professionals surveyed |
| | | | | thought having the ability to track the source of their |
| NORFOLK, Va.(April 20, 2009)For Rent Media | | | | clicks was an important service offered by a sales |
| Solutions, a leading apartment resource for | | | | channel when selling online ads. Graphics inside the |
| searching apartments nationwide, and a division of | | | | LEADS Dashboard clearly display the percentage of |
| Dominion Enterprises, announces the launch of the | | | | total LEADS for each lead type so property |
| new LEADS Dashboard. The dashboard was | | | | managers can see what form of communication is |
| designed to offer a more streamlined approach for | | | | most effective for their prospect. |
| property managers to monitor their advertising | | | | To get a peek at the new LEADS Dashboard, watch |
| performance and drive more leads. | | | | this video. For additional information, contact Jennifer |
| "Property managers today are challenged to get | | | | Drinko, director of business initiatives via email at or |
| more done with fewer resources," said Terry | | | | phone at 757-351-7380. |
| Slattery, president, For Rent Media Solutions. "In | | | | About For Rent Media Solutions |
| these economically challenged times, we understand | | | | Headquartered in Norfolk, Va., For Rent Media |
| the importance of proving advertising value for our | | | | Solutions is a division of Dominion Enterprises. As the |
| clients. The new LEADS Dashboard lets our account | | | | multi-family housing solution for apartment seekers, |
| executives act as a total media consultant for our | | | | property/apartment managers and owners, For Rent |
| clients, evaluating the overall health of their | | | | Media Solutions provides superior products, |
| advertising." | | | | outstanding customer service, and tangible results. |
| To better accommodate clients' needs, For Rent | | | | For Rent Media Solutions is a leading resource for |
| conducted a survey amongst 71 national and local | | | | choosing your next apartment for rent, townhouse, |
| advertisers and decision makers. According to the | | | | condo, duplex, efficiency, studio or loft and provides |
| respondents, walk-in visits, e-mail guest cards and | | | | a free customizable apartment search from more |
| phone calls ranked high as the most valuable type of | | | | than 50,000 apartment listings nationwide. For Rent |
| response from apartment seekers. For Rent used | | | | Media Solutions operates For Rent Magazine®, as |
| these findings to redesign the tool to sort and | | | | well as ForRent.com-The Magazine, and publishes |
| color-code data based on lead type, allowing clients | | | | 98 magazines covering more than 190 markets |
| to easily find the information they are seeking. | | | | nationwide, including After 55 Housing & Resource |
| According to a January 2009 survey done by MENG | | | | Guide, and Apartamentos Para Rentar®. For Rent |
| & Anderson Analytics, customer retention, marketing | | | | Media Solutions operates four additional Web sites: |
| ROI and lead generation rank high as top marketing | | | | ForRent.com®, SeniorOutlook.com, |
| concepts that are important to marketing executives. | | | | CorporateHousing.com®, and ParaRentar.com. |
| For Rent's newly redesigned tool will be especially | | | | For Rent Media Solutions is a company dedicated to |
| beneficial to the property manager who is constantly | | | | the needs of the apartment industry, bringing |
| watching their advertising. In a business climate when | | | | prospective residents and apartment communities |
| conditions are unstable, the LEADS Dashboard offers | | | | together. |
| a quick overall snapshot of all For Rent Media | | | | About Dominion Enterprises |
| Solutions advertising being used by a property | | | | Dominion Enterprises is a leading marketing services |
| manager so they can effectively monitor their results. | | | | company serving the automotive, enthusiast and |
| Apartment managers are looking for ways to | | | | commercial vehicle, real estate, apartment rental, and |
| secure their position by ensuring their | | | | employment industries. The company’s |
| property’s prominence in the marketplace, | | | | businesses provide a comprehensive suite of |
| said Brock MacLean, senior vice president of national | | | | technology-based marketing solutions including |
| sales and development. They are concerned with | | | | Internet advertising, lead generation, CRM, Web site |
| advertising budgets and being able to prove | | | | design and hosting, and data management services. |
| performance quickly and easily. According to eROI, 18 | | | | The company has more than 45 market-leading Web |
| percent of U.S. e-mail marketers are not tracking the | | | | sites reaching more than 16.7 million unique visitors, |
| effectiveness of their campaigns, mainly because | | | | and more than 450 magazines with a weekly |
| they didn’t know how. The new dashboard | | | | circulation of 4.3 million. Headquartered in Norfolk, Va., |
| puts all of a property manager’s important | | | | the company has 5,400 employees in more than 200 |
| media tracking information, including e-mail guest | | | | offices nationwide. |
| cards and phone call leads, directly in front of them in | | | | |