| There are two basic options for a shopping cart. You | | | | their shopping cart. At the same time, that means |
| can use a shopping cart provided by the same | | | | you might really need a 194 page manual to use their |
| company that is hosting your website - a good | | | | shopping cart. |
| starter option. The other option is to use a shopping | | | | You should also keep in mind that PayPal was |
| cart that stands separately from your hosting | | | | developed for customers more than for businesses. |
| company. | | | | Their focus is giving you and me a way to make |
| Part of this decision might be based on your budget. | | | | online purchases without having to give every retailer |
| Combining services with your hosting company can | | | | our credit card information. They don't have setup |
| be less expensive than paying for separate services. | | | | Wizards or templates for their shopping carts. PayPal |
| You just need to balance the advantages and | | | | does supply the HTML coding you need so you can |
| limitations of each. | | | | add their service to your site. |
| Let's consider three options for a shopping cart:o Go | | | | Web Marketing Magic |
| Daddy Quick Shopping Cart.o PayPal Shopping Cart.o | | | | The difference between this service and PayPal or |
| Web Marketing Magic. | | | | Go Daddy is that Web Marketing Magic is focussed |
| These are given in alphabetical order. | | | | on you, the marketer. |
| Go Daddy Quick Shopping Cart | | | | Their service offers more than 50 payment |
| You can use Go Daddy's Quick Shopping Cart without | | | | gateways (including PayPal) and can even offer |
| using Go Daddy as your web site hosting service. It | | | | customers alternate order options if a credit card is |
| works either way. They have offers that bundle | | | | declined. |
| these and other services, together, or you can just | | | | Web Marketing Magic also provides extensive ad |
| buy the Shopping Cart and add it to your site. | | | | tracking, online and live support, unlimited e-mail |
| As a stand alone product, Go Daddy offers an | | | | autoresponders, requires no programming skills, and |
| economy, deluxe and premium edition. The three | | | | has specific features to help you market you e-book. |
| main differences are in the number of products you | | | | They provide unlimited bandwidth for customer |
| can offer, the amount of disk space allowed, and the | | | | downloads, guaranteed secure digital delivery and |
| volume of bandwidth provided. | | | | support licensing of your digital products. |
| Go Daddy also incorporates PayPal, eBay and Google | | | | Everything you find with other shopping carts is |
| Product Search into their shopping cart. This is a | | | | available with Web Marketing Magic. This service also |
| standard practice because each of these services is | | | | offers a 30 day test drive of their service for $3.95. |
| extremely popular. | | | | For more information or to sign up for the test drive, |
| A shopping cart that won't allow you to use PayPal is | | | | go to |
| something to steer clear of. That's kind of like being | | | | Putting Your PDF File in the Cart |
| able to accept MasterCard but not Visa. On the other | | | | Loading your e-book into any of these shopping carts |
| hand, being able to connect your shopping cart with | | | | is as simple as locating a file on your computer. As I |
| eBay and Google Product Search is very nice, but not | | | | mentioned earlier, the best analogy is uploading a file |
| essential. | | | | or photo to a social networking site. |
| You can find the Go Daddy shopping cart by going to | | | | Whether you are using Yahoo, Face-book, or |
| and looking for Quick Shopping Cart in the Business | | | | YouTube, the site asks you to type the location of |
| drop-down menu. | | | | the file. My preference is to click on the Browse |
| PayPal Shopping Cart | | | | button and locate the file that way. When you click |
| PayPal gives you a free, 194 page manual for using | | | | Okay, the site uploads the file for you and stores. |