| Virtual real estate is comprised of your suite of | | | | traditional house. When you provide the little extras in |
| content rich sites that are built on the Internet. In | | | | traditional housing, you can command a higher price. |
| some cases virtual real estate will increases in value | | | | You only want to add those amenities that will |
| faster than traditional real estate holding. However, | | | | increase the value of your property. |
| you must buy low and sell high. You can increase | | | | For example, adding a swimming pool to a property |
| your virtual real estate by increasing the number and | | | | that will house a young couple with toddlers may not |
| variety of websites under your control. | | | | be a wise investment. Just as adding flash to a |
| Unlike traditional real estate that is subject to market | | | | website might look amazing but discourages serious |
| conditions, virtual real estate retains it value over | | | | buyers from entering your site. |
| time. However, the one caveat for virtual real estate | | | | There are a variety of ways to construct your virtual |
| is the same as traditional real estate. The one rule | | | | real estate. You can focus the websites on content |
| that most real estate investors adhere to religiously is | | | | or products. You can build an entire subdivision of |
| to buy the least expensive house in the most | | | | Adsense websites that exist only to provide bait for |
| expensive neighborhood. | | | | the search engines to increase your income. The |
| On the Internet this means getting the best hosting | | | | highest and best use of virtual real estate is to |
| company where your sites will reside. The worst | | | | include all three varieties of websites. |
| thing that a virtual real estate owner can do is to | | | | On the Internet, you can provide a unique experience |
| build their foundation on shaky ground. An unreliable | | | | for the web visitor that will keep them coming back |
| web hosting company will reduce the value of your | | | | to visit your website as if they were visiting an old |
| virtual real estate. | | | | friend. If you have made your virtual empire |
| The second rule of virtual real estate is to maintain | | | | entertaining and welcoming, people will visit often and |
| your property. This involves keeping your virtual real | | | | stay longer. |
| estate up to date. You mow the lawns, keep the | | | | You have the opportunity to provide remarkable |
| outside surfaces painted in traditional maintenance for | | | | value to your visitors by providing them with relevant |
| your properties. To keep your virtual real estate | | | | and updated content. You can use different language |
| updated, you must constantly add fresh content that | | | | versions on your website that will translate article |
| is delivered in a variety of ways. The update of | | | | content into several different languages. |
| content can be automated or manually. | | | | You can also add pictures, RSS feeds and videos |
| The quality of your content will increase the value of | | | | that entertain and delight your visitors. Your suite of |
| your virtual real estate value. Google loves fresh | | | | websites is valuable real estate. Maintain your virtual |
| content and will reward you with higher page | | | | property the same way you maintain offline |
| rankings. This higher ranking converts into more sales. | | | | property. Your return on investment from owning |
| Content is the heart and soul of your virtual real | | | | and maintaining your virtual real estate will rival that |
| estate holdings. | | | | of the real estate investments you make in the real |
| Content is analogous to adding high amenities to a | | | | world. |