| Keywords in the title | | | | happened? When I typed into Google site:mysite.tld, I |
| Try to include the main keywords in the title. | | | | saw this: "Results 1 - 7 of about 43 from mysite.tld. |
| Keywords in title are extremely important so never | | | | In order to show you the most relevant results, we |
| underestimate this step! Title of every page should | | | | have omitted some entries very similar to the 7 |
| be unique, depending on the page topic. Place the title | | | | already displayed. If you like, you can repeat the |
| as high as possible in the website source, ideally as | | | | search with the omitted results included." So 36 sites |
| the first tag in the "head" section. | | | | was considered duplicate. I probably didn't get |
| Google shows about 60 first letters of the title in | | | | "points" for having a lot of unique content. Anyway |
| SERPs, Yahoo! and MSN a little more. So if you will | | | | when I realized this, I changed all titles and |
| write longer titles, the main information about the | | | | descriptions -- I made them all unique. When I tried |
| page should be included in the first 60 letters. | | | | site:mysite.tld one month later, Google said: "Results 1 |
| If possible, the main keywords should be in the | | | | - 43 of about 43 from mysite.tld". |
| beginning of the title. This will help you to achieve | | | | Conclusion -- if you make your description tags |
| higher prominence. Example: "Web Hosting Company | | | | unique, you provide better information for your |
| located in Seychelles | Company Name". | | | | visitor and search engines too. They will like you both. |
| Keywords in the description | | | | Meta tag description should contain keywords related |
| Meta tag description describes the content of the | | | | to particular page. Always include the keywords used |
| particular page. It means that every page of your | | | | in title (the most important keywords) and add some |
| web should have its own unique description. Many | | | | more specific keywords. Google displays about 150 |
| webmasters make the mistake that they use only | | | | from description characters in its listings, msn and |
| one general description for the entire website. Yes, it | | | | yahoo more (I have seen up to 300 characters in |
| can save their time but there are some | | | | some yahoo listing descriptions). Anyway if you plan |
| disadvantages. First, the description probably will not | | | | from some reason use longer description, always |
| fit good the page content. Keep in mind that content | | | | write the most important information in the beginning. |
| of the description tag is usually used by search | | | | It will be useful not only for your potential visitor |
| engines as a part of website's listing. Your potential | | | | when he finds your listing in search engine but also |
| visitor will see this listing and if he will not find what is | | | | for your search engine ranking. You get a few |
| he looking for he will probably visit website of your | | | | "points" from search engines because you achieve |
| competitor. Another problem can happen if some of | | | | higher prominence of your keywords you are |
| your pages has too little content. There is a big risk | | | | targeting. |
| that search engines will classify these sites like | | | | Some webmasters confuse meta tag description and |
| duplicate. Nobody knows exactly their algorithm but | | | | keywords. I have seen many websites with |
| search engines like fresh, unique content and not | | | | description like "Keyword 1, keyword 2, keyword 3 |
| duplicate sites. | | | | etc.). This is called "keyword stuffing" and you can be |
| Case study: | | | | sure that search engines don't like it. Here is an |
| Some time ago I started a jokes site. The goal of | | | | example of meta tag description for web hosting |
| this site was to be ranked good for the main | | | | site: Web hosting service offering 25,000 MB web |
| keyword "jokes" and joke categories names (e.g. | | | | space, 400 GB bandwidth, PHP, MySQL and Perl, |
| blonde jokes). So I used unique titles, description and | | | | website builder and free domain name. |
| keyword meta tags for the home page and joke | | | | In the next part of this article I will show you how to |
| categories. The particular jokes had one general title | | | | use meta tag keywords, alt tags, how to integrate |
| and description (each site included one joke and most | | | | your keywords to the website content and I will say |
| jokes was about 15 - 25 words only). And what | | | | you something about anchor text. |