| Choosing a keyword rich domain name for your | | | | geographical identifier in your domain name will make |
| business's website is one of the most important | | | | it easier for local users to find you on Google and |
| aspects involved in creating a site that is search | | | | other major search engines. An example of a domain |
| engine friendly and that will make it easy for Google | | | | with Geo targeting would be Having a keyword rich |
| users to find you. Of course there are many | | | | domain means you can insert as many modifiers as |
| different elements involved in successful search | | | | are useful and relevant to your website. Of course, |
| engine optimization (SEO), and they must all work | | | | it's never good to go overboard, but if you have a |
| together well to give you the best results, but having | | | | domain name containing keywords that reflect the |
| a good, keyword-rich domain will definitely give you a | | | | interests of your target market (e.g. location modifier |
| good head start. With that in mind, pick keywords | | | | that appeals to the local target audience), you're |
| that will be popular and relevant amongst your | | | | more likely to generate good traffic. |
| business's target niche. | | | | Credibility Increases Click-Through Rates |
| Many Sites Don't Allow You to Choose Anchor Text | | | | Having a keyword-rich domain is not only beneficial in |
| Anchor text is one of the most crucial aspects of | | | | terms of conventional SEO, but it can also simply add |
| SEO. However, many website hosting services don't | | | | credibility to your business's online image. This is |
| give you the option of setting your own anchor text. | | | | especially good when it comes to things like banner |
| Having your targeted keywords already present in | | | | ads and pay per click ads. If people see an ad with a |
| your domain name can help you sidestep this issue, | | | | domain name that seems unique and contains |
| as keyword-rich domains make it easier to generate | | | | relevant terms, they will assign more credibility to it |
| anchor text links without having to ask for them. | | | | and are thus much more likely to actually click on the |
| Keyword-Rich Domains are Great for Geo Targeting | | | | link. It's good to remember that the click-to URL is |
| If you're going after your local market, you'll want to | | | | one of the main three components of most PPC ads. |
| have your domain name reflect this fact. Having a | | | | |