| Following are some of the very important and easy 7 | | | | budget and when you need to expose clients to your |
| concepts for you to kick off your adowrds campaign | | | | ads through out the day. Otherwise you can have |
| with sound results. | | | | accelerated delivery mechanism. And on the other |
| [1] Using same niche keywords on individual | | | | hand you really don't want to have Standard delivery |
| campaigns - Always set your adwords campaign with | | | | mechanism, because when a client search for your |
| same set of keywords, for an example If your selling | | | | keyword and spot your text ad 1st time, he will not |
| web hosting and your niche market is Linux web | | | | see it the 2nd time. Although with accelerated |
| hosting, You can bid for all the linux web hosting | | | | delivery your ad will be there without dropping out. |
| related keywords. | | | | When you set your delivery mechanism to |
| [2] Study and test your keywords - It's really | | | | accelerated, just be certain that your daily budget is |
| impossible to tell which keywords will be successful | | | | set high enough. |
| and which are not, what i'd advice you to do is, try | | | | [6] Stay away from the following to skip very low |
| and use related keywords (Google has a keyword | | | | CTR (click through rate). |
| tool that will help you with keywords) explore the | | | | If you're not having an acceptable CTR, it's because |
| performance of these keywords and figure out what | | | | of an indicative of any of the following |
| works for you and bid carefully. For an instance, bid | | | | - Your keywords are fine and are well-targeted |
| higher on a well performing keywords and lower on | | | | although your ad copies are lousy. This would be the |
| negative once. | | | | case if you see a high amount of impressions but low |
| [3] Fill in multiple ads for same niche keywords - Fill in | | | | amount of clicks. |
| several ads for a specific niche keyword campaign | | | | - Conversely, your ad copy could be superb but |
| with unique text on them. And you can monitor | | | | you're not really having the keywords that most |
| which ads with which keywords has nice results and | | | | people would search for and to be interested in your |
| bid higher on them. Make sure you're writing | | | | advertisement. This would probably show up more |
| extremely relevant ads and your CTR will improve | | | | like, low relative impressions and very few clicks. |
| with no change in CPC. | | | | - Otherwise, it's probably a blend of the two - your |
| [4] Make sure to bid high in the beginning of your | | | | advertisement could be improved a little, or further |
| adwords campaign - Its always good to have a | | | | separated into different ad groups with more |
| raised CPC at first for the1st phase up to 2 weeks | | | | targeted keywords. I find personally that it's usually |
| and then start reducing it there after, based on the | | | | the former - that I've found good keywords, but my |
| average cost per click for the week. This is absolute | | | | ad copy is really just kind of ho-hum |
| experimentation to discover your rivalry's maximum | | | | [7] Go for Position preference - If you want your |
| bid and then have your biding tactics planned wisely. | | | | ads to be on a higher position, then you better try |
| [5] Standard vs. accelerated delivery - This is all up to | | | | "Position preference feature" in adwords. That way |
| you to choose based on your needs. Let me give | | | | you can pick which spot your ad will run, however it |
| you an in depth explanation about this feature. You | | | | will probably be more pricy and run less. |
| can have standard delivery when using a minimum | | | | |