| There are a few different things you can do to help | | | | Fortunately, many website systems have this feature |
| improve each visitor's experience when they access | | | | already installed. |
| your website. | | | | Fast loading |
| Content | | | | Make sure your site loads quickly. If your site takes |
| Be sure the type design of your website's content is | | | | longer than 10 seconds to load, it's likely your visitors |
| sufficient. If need be, use CSS in order to space out | | | | aren't going to wait around or venture any further. |
| things more evenly. | | | | People want information quickly, they don't want to |
| Also, you'll want a larger line height if you have long | | | | have to wait for pages of content to load every |
| lines of text. You want to make sure your content is | | | | time they click a link. Choose a web site theme or |
| easy to read and not hard on the eyes. | | | | design that loads quickly and be sure to optimize all |
| Use short paragraphs and short sentences (see this | | | | images that are used on the site. Large images can |
| article as an example). Do not overcomplicate things? | | | | drastically reduce the speed of your site. |
| Font size | | | | Testing |
| Use a large, easy-to-read font size. If you choose a | | | | Test, test, test. Before your site ever goes live, be |
| script font in a small size, your visitors are going to | | | | sure you test every single link. This used to be a |
| have a hard time reading your content. | | | | tedious job, but now the websites have this handled |
| Their eyes will begin to strain, and they will back right | | | | automatically. |
| out. Instead, use a common type font, no scripts or | | | | If you have broken links it's going to frustrate your |
| symbols, in a size that is readable but not too small. | | | | visitors, and you may lose your credibility or |
| Searching | | | | professionalism if they click on links and get an error. |
| Make content easy to find. If you have several | | | | Using an easy web site design that loads quickly will |
| hundred or several thousands of articles on your | | | | greatly enhance the experience when info seekers |
| website, you'll want to make sure it's easy for your | | | | land on your website. You want to do everything |
| site visitors to find the information they're looking for. | | | | you can design wise, to make them trust you, so |
| You can do this by adding a search engine just for | | | | they stay and read the content you are providing to |
| your site or include some type of index or glossary | | | | them. |
| that lists all the articles available on your web site. | | | | |