| The internet is a great resource for web site design | | | | Second, avoid putting too much fancy effects. |
| tools that you can either purchase or download for | | | | Interactive is good, although this is something that |
| free. While this works for people and companies who | | | | you might want to consider having later. But flashy, |
| have limited budget to spend on building their own | | | | sparkling, moving and everything animated will only |
| website, this also enables them to make the mistake | | | | cramp the web site and take your reader's attention |
| of setting up websites that simply don't work or that | | | | away from the really important things: your |
| turn people off. If you are thinking about venturing | | | | messaging. Keep your site simple and easy to read, |
| into designing your own web site, remember these | | | | and people will keep coming back for more. |
| three cardinal rules: | | | | Finally, keep the convenience your readers in mind. |
| First, write compelling content. The whole point of | | | | Do not bury important information in multiple levels |
| having a web site is to have a place where people | | | | pages. Remember that web surfers have very limited |
| can go to for information or communicate with you. | | | | attention spans. And if they have to click through |
| Your web site design should serve these purposes. If | | | | your web site for five or so minutes before they can |
| you don't want to invest in fancy website works, at | | | | get the information that they need, this is not a |
| least invest in a good an compelling copy. Make sure | | | | good sign. For utmost convenience, have a site map |
| that the copy is written in such a way that users will | | | | that lists down every page in the site for easy |
| know what they need to know, and will know how | | | | reference. |
| to contact your for more information. | | | | |